CHECK OUT THIS ARTICLE TAKEN FROM THE HCEA NEWSLETTER – 9/2010.

A New Perspective on Graphics – Christine Farmer, Senior Convention Manager, sanofi-aventis US.

Traditional advice about planning exhibit graphics is to think of billboards: after all, is driving down the highway all that different from walking down the aisle at a convention? In both cases, images attract and connect us to the company or product portrayed.

At conventions, graphics give attendees instant visual input to make a decision: Do I want to stop here and pursue a face-to-face relationship with this company or this brand? More than we care to admit, […]