"KOBELCO aimed to create a powerful and unforgettable brand experience at CONEXPO by unveiling a large-scale, interactive exhibit. Nparallel exceeded expectations by delivering an exhibit that drove high engagement, significantly boosted brand visibility, and resulted in 845 attendees participating in a thrilling bull-riding experience, generating over 250 new business leads and strengthening brand awareness."
02 . The Solution
To achieve KOBELCO’s vision, Nparallel's team designed and constructed a 27,000-square-foot double-decker exhibit for CONEXPO. This expansive installation featured a bull-riding arena, a fully themed saloon, a retail store, a second-story VIP area, a car crusher, demo stations, and multiple conference rooms. The exhibit was a result of a seamless partnership between Momentum, NPARALLEL + Atomic Props and KOBELCO, which led to 845 attendees taking part in the bull-riding challenge, the generation of over 250 new business leads, and a substantial increase in brand awareness. KOBELCO hailed the exhibit as their most successful brand experience to date.
